ABOUT HAOHUA
FINE PROCESS HAOHUA TIRE
ABOUT US
SHANDONG HAOHUA TIRE CO.,LTD.
Specializing in R & D, production and manufacturing of tire, Shandong Haohua Tire Co., Ltd. has been focusing on tire industry for more than 30 years. The company has advanced tire R&D, production and test in equipment, professional technology and management team. At the beginning of the establishment, the company adhered to the planning direction of high starting point and high positioning, and created a differentiation path with its own characteristics. lt was widely recognized by the market in terms of products, markets and management, and won many certificates of honor such as one of the top 500 Chinese private enterprises in foreign trade, new high-tech enterprise, top three in Shandong export. With the continuous development of the enterprise, Haohua is bound to become an important member of the industry in the future market pattern.
Covering an area of 1 million square meters
Number of employees About 5,000 people
The products are sold to 168 countries worldwide
Building a mobile good life
Automation
Scientific research and development
JIT logistics
Global marketing
Automation
Scientific research and development
JIT logistics
Global marketing
Production & innovation
Currently, the company has two TBR factories and one PCR factory with four different products line brands, respectively are LANVIGATOR\ APLUS\ COMPASAL\ ROYAL BLACK. Each brand product range covers TBR, LTR, A/T, H/T, M/T, VAN tire, PCR tire, winter tire and all season tires with more than 700 sizes. Covering a number of advanced facilities, HAOHUA Tire manufactures research-led tire patterns for every type of day-to-day use
Covering an area of 1 million square meters
Number of employees About 5,000 people
R&D expense accounts for 47.6% of the total cost
The products are sold to 168 countries worldwide
Enterprise history
Haohua Rubber factory established
1991
Haohua TBR workshop put into production
2006
2011 new start of Haohua Tire.
2012
Qingdao Sales Offices ready. TBR Production ready in late 2014.
2014
PCR 2nd line production Ready, Daily capacity reaches 50,000 pieces.
2017
5th TBR tire workshop ready. Qingdao Sales office Consolidated into 1 office.
2018
OVERSEAS FACTORIES
2020
2019
DOMESTIC
CHINA SALES
TBR Replacement
PCR Replacement
OE(PCR&TBR
PCR annual sale volume pieces
World ranking
Sales amount(RMB)
TBR annual sale volume pieces
2019
ANNUAL
SALES
foreign currency earned by export: 900 million dollars
annual turnover: 10 billion RMB
export data ranking from China customs(by amount of customs clearance): NO.2 in PCR and NO.8 in TBR.
ranking(by sales): NO.22 among worldwide tire companies and NO.5 in chinese tire trade.
top 100 enterprises ranking list in Shandong province: Haohua is NO.4( NO.1 in shouguang city).
total investment 7.5 billion RMB, total area of 233 hectare ,employees: 9200
Annual output growth
Foucs 100% on tyre business, high decision-making efficiency.
Start from 10,000 daily production. (Cost control, market development)
Right strategy on different important stages. (2012, 2014, 2017)